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The Devil Is In The Details
calculation sketch Analysis Of The Physics

The success with which the concept is translated into a design hinges upon the designers ability to comprehend the physics involved. 

No concept, no matter how brilliantly contrived can survive unless it conforms to reality.  Everything on earth has to exist in a 1 g field so it must withstand it's own weight.  At least half the semiconductor equipment components are exposed to vacuum which subjects the components to 1 atmosphere of pressure.   Concurrently every component in that vacuum cannot rely upon convective heat transfer for cooling or  for heating.

The figure is taken from a stress analysis M4 did for a civil engineering firm which was designing rail cars for roller coasters.  This is representative of the level of detail necessary to successfully tailor a concept to survive in the real world. 

 

Environmentally Friendly But Not A Friendly Environment

The concept, no matter how robustly translated into a design will fail given the right hostile environment.  Nature is subtle for in some cases failure will occur only in ambient conditions.

The semiconductor equipment industry is notable for creating environments essential for semiconductor fabrication but inimical to the survival of many metals and plastics.  An interesting example is the use of HF to clean chambers.   A popular design for this environment would use an unalloyed aluminum.

The HDA for a disk drive, on the other hand, may be subject to ambient conditions.  The level of particulate contamination, however, may cause a head crash.  Materials that outgas and kinematic components which create particles are render any well-intentioned concept inoperative.  This piece of aluminum tooling, for example, was hard anodized to reduce particulate formation.

VCA coil fixture
gant  

Time Is Money

Who remembers the runner up?  All the physics and engineering expertise in the world can't help the product that cannot get to market before the competition.

Project management can help but it is useless without an eye for details.  Anyone can load a project model into MS Project or Timeline but who is experienced enough to know all the steps to market? ...... who has been burned by all the pitfalls? ...... who can see all the ramifications even a simple change will have on a step a few month's down the critical path?

 

Details ..... details ...... details

Someone has to convert the design into a language the machine shop or the PCB fab can understand.  Someone has to sweat the difference between flat and parallel or coplanar.  Someone has to know when a ground plane is necessary in a PCB.   Someone has to be able to bias a transistor or put the glue logic in place ..... ASICs don't do everything.

symbols
drawing tree  

Play It Again Sam?

It's SOP on the fast track in Silicon Valley to blitz through a design, get the hardware out to Comdex or SEMICON and generate the sales to make the ipo look attractive.   Be careful of what you wish .... it might come true.

Sales are useless if you cannot deliver a consistent product.   This is where product documentation comes in.   It may be mind-numbing detail but there has to be a parts list, a wire list, a top-level assembly, subassemblies and a drawing tree to pick your way thought the forest of detail.

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Security

M4 is discreet.  There are no photographs on this web site or in our literature.  All designs are shown only as general representations with key details left out or distorted. 

Our client list is not disclosed.  The only names used here or in our literature are for generic pieces of equipment that have become an industry standards like a "Blanchard" grind or "Winchester" drive technology or for equipment used in conjunction with these designs, such as test heads.

 

Whaddya mean 8 weeks ARO?

If you can't buy or make it, you can't sell it.  M4 has dealt with vendors in Silicon Valley since the 60's.  We know all the players and their capacities and limitations.  There is also an entire world beyond the San Andreas and Hayward faults where the internet has solved the chronic problem of our bulging catalogue files.  M4 has maintained an extensive bookmark library of scientific and engineering sources as well as subscribed to various database on the web such as the Thomas Register.

Follow up keeps a vendor from missing a date.  We think on our feet and can respond to unplanned events while keeping all the balls in the air.

 

PO

While the designs on this page represent functioning products, several details in each case have been deleted or altered to protect the client.

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This page was last modified on 2/3/99 11:00:00